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End-to-End Public Relations Campaign Workflow
A comprehensive 6-step workflow to analyze media sentiment, draft press releases, build media contact lists, and execute automated PR outreach.
6-step workflow5 KBUpdated 3/11/2026
Public RelationsMedia OutreachPress ReleaseEarned MediaAutomation
End-to-End Public Relations Campaign Workflow
2.5 hours
Intermediate
6 steps (showing 2)
1
Media Landscape & Sentiment Research
Input:
Your brand's core announcement topic and key competitors.
Action:
Query the AI to analyze current media sentiment, identify trending angles, and discover what journalists are currently covering related to your industry.
Prompt:
Analyze recent media coverage and sentiment for [Industry/Topic]. Identify the top 3 trending angles journalists are focusing on right now, and suggest how a brand announcing [Your Announcement] can position itself to stand out.
Output:
A strategic briefing document with targeted PR angles and sentiment analysis.
15 minutes
→ Next: Build a list of journalists who cover these trending angles.
2
Media Contact Extraction
Workflow·End-to-End Public Relations Campaign Workflow