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MarketMuse Content Optimization Workflow
A comprehensive guide to researching, planning, writing, and optimizing content using MarketMuse's AI-powered platform to maximize search engine visibility.
7-step workflowUpdated 3/11/2026
Content MarketingSEOMarketMuseContent StrategyWriting
MarketMuse Content Optimization Workflow
3 hours
Intermediate
7 steps
1
Topic Research & Inventory Discovery
Input:
Broad seed topic or industry keyword
Action:
Run a query in the MarketMuse 'Research' or 'Inventory' application to identify related topics, assess your current topical authority, and pinpoint content gaps.
Prompt:
Analyze the topical authority and related topics for our primary seed keyword to identify gaps in our current content cluster.
Output:
A prioritized list of target keywords and secondary topics
20 minutes
→ Next: Generate a comprehensive content brief based on the chosen topic
2
Generate Content Brief
3
Draft Initial Content
4
Optimize Content Against Competitors
5
Refine Copy with AI
6
Final Review & Optimization
7
Publish and Monitor